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Coverage is still narrow. Live prices have been read from 1 of 129 panels (2,182 services). The rest are listed because they are real, reachable operators — not because we have seen their rates. Panels with no synced catalogue show no prices rather than an estimate. How the data is gathered.

PanelCompare

Supply chain

Markup

marginreseller markup

Last updated by The PanelCompare editorial team

Why does markup matter to a buyer?

Markup is invisible from the storefront and is the entire economics of the reseller tier. Two panels selling identical delivery from the same provider can differ by 3× in price, and nothing on either page explains the gap — the cheaper one is not buying better, it is taking less.

The widest observed gaps are on services where buyers have no reference point. TikTok views run about $0.06 wholesale against roughly $0.70 retail; YouTube views about $0.90 wholesale against $40 retail; YouTube dislikes $0.13 wholesale against $50 retail, a roughly 380× spread and the widest recorded in the sample (PanelCompare domain research, 2026-09-06).

How does markup show up in a price list?

You never see a markup column. What you see is the same nominal service at wildly different rates across panels, which is why a per-service price index — rather than a single headline rate — is the only honest basis for comparison.

For an operator, markup is set in the panel admin as a percentage over the provider rate, per service or per category, which is why reseller prices often sit at oddly precise multiples of a rounder wholesale number.

Think this definition is wrong?

Terminology in this market is set by the panels that use it, and it moves. If a panel uses markup to mean something other than what is written here, send us the listing and we will either correct the definition or record the variant. The process is on the about page.