SMM reseller profit calculator
What you actually keep after wholesale cost, payment fees and the refills you end up paying for. The defaults are the live floor and median price for a real service, so the starting point is the margin the market is offering today rather than an example.
Data captured from 129 panelsdaily price index
What is the margin on your own numbers?
Your numbers
Wholesale rate at your supplier. Prefilled with the cheapest live this service price in the index.
Prefilled with the market median for this service — roughly what your customers can find themselves.
Card processing, crypto spread or exchange conversion, as a share of revenue.
Share of orders you end up re-delivering or refunding. Half the cost is charged here, because a refill costs wholesale and a refund costs the sale.
Monthly profit
$86.50
Gross margin
43.3%
Markup
2.00×
| Line | Per month | How it is derived |
|---|---|---|
| Units delivered | 100,000 | Orders × average order size |
| Revenue | $200.00 | Units ÷ 1,000 × your price |
| Wholesale cost | − $100.00 | Units ÷ 1,000 × supplier price |
| Payment fees | − $6.00 | Revenue × fee rate |
| Refunds and refills | − $7.50 | Half of (revenue + wholesale) × loss rate |
| Profit | $86.50 | What is left |
| Break-even price | $1.08 / 1,000 | The price at which profit reaches zero at these fee and loss rates |
Nothing here is stored or sent anywhere — the arithmetic runs in your browser and the numbers stay in it.
How the arithmetic works
Revenue is your price per 1,000 multiplied by the units you deliver. Wholesale cost is the same arithmetic at your supplier’s rate. Payment fees come off revenue, because that is where a processor takes them. Refills and refunds are charged at half the sum of revenue and wholesale cost, which is a deliberate simplification: a refill costs you the wholesale price a second time while a refund costs you the whole sale, and the split between the two is roughly even in practice. Adjust the loss rate up if your mix is refund-heavy.
The break-even line is the price at which profit reaches exactly zero at the fee and loss rates you entered. It is the number worth remembering, because price competition in this market moves toward it quickly: a catalogue with no differentiation is priced by whoever is most desperate, and that person is usually working from a lower cost base than you.
Frequently asked
- How much can you make reselling SMM panel services?
- The ceiling is the gap between the cheapest live listing and what your customers can find themselves, minus payment fees and refill losses.
- What costs do resellers usually forget?
- Three. Payment fees, which on card rails and crypto conversion both run to a few percent of revenue. Refills, which cost you the wholesale price a second time and are not optional if you promised them. And working capital: panels are prepaid, so you fund the order book before you collect, and a balance held at a panel is unsecured credit extended to an anonymous counterparty.
- Should I buy a child panel or build on the API?
- A child panel is faster and ties you to one supplier’s catalogue, prices and solvency. An API integration is more work and lets you switch suppliers, or run several, without your customers noticing. If the plan is a business rather than an experiment, the API is the one that survives a supplier going dark.