Orders and statuses
Custom comments
Last updated by The PanelCompare editorial team
Why does custom comments matter to a buyer?
It is the one product on a panel where the visible output is written by you rather than generated, and it is priced accordingly. Comments are among the dearest ordinary engagement rows in the catalogue — Instagram comments run a $10.80 median against a $0.15 median for likes, and Facebook comments reach $125 per thousand at the top of the observed range (PanelCompare domain research, 2026-09-06). The premium exists because a human-plausible comment needs an account willing to post it.
It is also the row most likely to be spotted. Generic comment sets recycled across thousands of buyers are the single most legible artefact of a purchase to any reader of the post, which is why custom comments exist at all. Writing forty distinct comments that read like forty different people is the actual work, and no panel does it for you.
How does custom comments show up in a price list?
In the API it is the Custom Comments value of the type field, and the add call takes a comments parameter carrying the newline-separated list in place of quantity. Related variants exist for comment replies and comment likes, each with their own parameter set.
Order maximums are small because delivery is account-limited rather than event-limited. USA custom comments on one adult-platform row cap at 100–250 per order at $64.60 per thousand (PanelCompare domain research, 2026-09-06), which is typical of the shape of this category rather than of that platform.
Think this definition is wrong?
Terminology in this market is set by the panels that use it, and it moves. If a panel uses custom comments to mean something other than what is written here, send us the listing and we will either correct the definition or record the variant. The process is on the about page.