Units and metrics
Shares
Last updated by The PanelCompare editorial team
Why does shares matter to a buyer?
The gap is the clearest example in the market of a name hiding a product difference. Plain Instagram share-count increments run $0.01–$0.165 per thousand with a $0.17 median; actual story reposts, where the post is republished to a live story, carry a $7.09 median across 788 panels (PanelCompare domain research, 2026-09-06). The premium exists because a real account has to publish something, and that is also the only version that puts your post in front of anyone new.
Buy the cheap tier for the counter and the repost tier for reach — but be clear which you are doing, because they are not substitutes. A share counter is a number on your own post. A repost is distribution. Nothing in a row named “Shares” tells you which one you are about to pay for.
How does shares show up in a price list?
The distinction is usually buried in the service description rather than the name, and price is the reliable discriminator: an order-of-magnitude gap between two same-named rows on one panel is the two products, not two quality tiers.
Geo behaves the way it does everywhere else here. Facebook post shares go from $0.85 per thousand worldwide to $16.50 USA-targeted, roughly 19× (PanelCompare domain research, 2026-09-06).
Think this definition is wrong?
Terminology in this market is set by the panels that use it, and it moves. If a panel uses shares to mean something other than what is written here, send us the listing and we will either correct the definition or record the variant. The process is on the about page.