Coverage is still narrow. Live prices have been read from 1 of 129 panels (2,182 services). The rest are listed because they are real, reachable operators — not because we have seen their rates. Panels with no synced catalogue show no prices rather than an estimate. How the data is gathered.
HonestFollows vs Marketerum: which should you buy from?
Every figure below was measured by us — prices read from each panel’s own catalogue, uptime from our probes, trust from the itemised score on our methodology page. Nothing here is paid placement.
Data captured prices not yet synced from these panels
These two panels share only 0 services, which is too little overlap for a like-for-like price comparison. The page is left out of search results for that reason.
How do HonestFollows and Marketerum compare on the numbers?
Price position is each panel’s median price across the services it sells, expressed against the market median for those same services — so a panel cannot look cheap by listing only the two cheapest categories on the market. A dash means we have not verified that row, which is a different claim from “no”.
HonestFollows and Marketerum compared on price, trust, reliability, catalogue, features and payment terms.
Catalogue overlap counts distinct canonical services listed by both panels — not raw service rows, which every panel names differently. HonestFollows and Marketerum share 0 services. When that number is high the two are competing for the same order; when it is low they are largely different businesses and the price columns above are comparing things that are not substitutes.
Which is cheaper on the services both sell?
There is no service that HonestFollows and Marketerum all currently sell at the same delivery geography, so there is nothing to compare price-for-price. That itself is the finding: these panels are not substitutes for one another.
Who should pick which?
Pick HonestFollows if…
HonestFollows does not lead this comparison on any column we measure. It is a reasonable second choice — 43/100 on trust (limited history), 0 services priced — but on this evidence there is no question it answers better than the others here.
Marketerum does not lead this comparison on any column we measure. It is a reasonable second choice — 43/100 on trust (limited history), 0 services priced — but on this evidence there is no question it answers better than the others here.
Neither leads outright. HonestFollows and Marketerum split the 0 services they both sell closely enough that the answer depends entirely on which service you order, so use the per-service table above rather than a single verdict.
What does the catalogue overlap number mean?
It is the count of distinct canonical services that appear in both panels’ catalogues — matched on what the service is, not on what each panel calls it. A high overlap means the two panels are genuine substitutes and a price comparison is like-for-like. A low overlap means they mostly sell different things, and comparing their headline prices tells you very little.
Does HonestFollows winning here mean it is the best panel overall?
No. It means HonestFollows scores higher than the other panel on this page, on a weighted score of price position, trust, features, reliability and support. A panel that is not in this comparison may beat it on all of those. The ranked lists cover that question; this page only answers which of these 2 to pick.
How current are these prices?
Every price row carries the timestamp of the last successful catalogue read, shown under the headline. Panels change prices without notice and several change them daily, so treat any figure older than a day as indicative and confirm at the panel before depositing.